During ski season, while climbing up the hill I was reminded of a brilliant thought a candidate shared with me that is worth passing along.

This client and I had worked together for some time and through our engagement, he determined he was ready to take the next step and purchase a franchise. I asked, “What gave you the confidence to take the step into business ownership through franchising?” 

His response was absolutely inspiring. He told me that in franchising, “the road to success is paved.”  

The Franchise Road to Success

I repeated this phrase over and over again, because it felt so meaningful—and so representative of the experience of franchise ownership. 

“The road to success is paved.”

Of course, if we think about the road less traveled compared to a paved parkway, one path seems immediately easier to get where you want to go. But even more specifically in the franchise world (and this is the crux of what this candidate meant), franchising comes with a “paved road:”

Here are just a few of the benefits of purchasing a franchise that make this path so much more navigable:

For me, this kind of support and existing infrastructure makes all the difference. 

When It Comes to Business Ownership, Take the Road That’s Paved

I’m a Colorado guy through and through. I love to explore. I want to go hiking and get into the backcountry. I find joy in taking dirt roads and exploring the wilderness this great state has to offer. I like to do these things in my free time when I’m not working. But not in business.

When it comes to my business ventures, I want the road to success to be paved. What’s more, I want to know that my endeavor has a time-tested pathway to success. I want my efforts to grow my business to be predictable and proven. 

Why am I so passionate about franchising? I want to eliminate the trial and error that comes with growing a business because, frankly, it takes a lot of time and money to learn from one’s mistakes. And a road that’s been paved—like owning a franchise—means that the process has been honed and refined for you. There aren’t the same unpleasant surprises or periods of trial and error that come with starting a business from scratch.

Plus, I want to create as much time as possible to be in the backcountry doing the things that I love to do.

If the road to business success is already paved, then you have a far higher likelihood to get to where you want to go in a shorter time. This is why my candidate’s statement was so insightful.
Do you know where you want to go with your career? Do you feel your life is cruising along the congested highway or on a bumpy dirt road? If business ownership is something you have been thinking about but haven’t taken any real steps toward making it happen, I’d love to speak with you. Reach out today, and let’s find out how I can help you take the path that’s paved.

David Weaver is the Founder of Franchise Your Freedom and a senior consultant with FranChoice, the premier national network of franchise consultants. David helps people all over the country find the right franchise fit by sharing his personal experience and philosophy on how to select the right brand.  He shares proven strategies and over a decade of experience growing franchise companies for himself with those that are doing it for the first time. You can learn more about David at FranchiseYourFreedom.